Project Overview
Client: A business coach who teaches salon owners how to lead their teams more effectively, streamline their businesses and increase the productivity of their therapists. She was looking to create a landing page and email series that would encourage potential customers to sign up for a webinar and ultimately join a monthly membership program.
Role: I was asked to write a compelling landing page that would encourage salon owners to join her Mastermind Membership, an ongoing membership that provides coaching, resources and support. I then also was asked to create an email series with a goal of getting her readership to sign up for a webinar.
Problem / Goals:
Keep a busy, distracted audience engaged enough to learn more about the offering
Thoroughly convey the benefits of the membership in an easy-to-absorb format
Highlight the pain points of the audience and address any possible objections
Get the audience excited about the membership and inspire them to sign up
How I helped: I wrote from the perspective of a frustrated salon owner and crafted a landing page that brought up all their concerns. Then I showed how those concerns could be alleviated with the said membership.
Project Requirements
Landing Page Copy: I came up with engaging copy that clearly conveyed the problem and offered a solution.
Set of 3 Email Series: Designed an email series that focused on one problem per email and led the audience to click on a link to the landing page.
Copy for 3 Facebook Ads: Created text to be used in a Facebook Ad that would encourage readers to click for more information a webinar