SEO Copywriting

Is Your Copy Falling Flat?

Chances are if your copy is not interesting to people, it’s not very interesting to Google either. Copy that is optimized for the search engines is also pleasant to read. It’s not rocket science, but it does take some thought to craft content that pleases both your audience and the elusive whims of Google.

I understand what’s important when it comes to ranking high in the search engines and can help your page get there.

SEO is NOT about ranking highly for every keyword, but rather ranking highly for the right keywords. The right keywords are not always what you think they are. And the keywords you think you should be ranking for are not necessarily the ones that will convert into a sale.

For example if you sell cupcakes, ranking high for “ best vanilla cupcake” may not be very important. A large portion of people searching for “ best vanilla cupcake” might just be looking for how to make their own vanilla cupcake and are completely uninterested in buying your vanilla cupcakes. But ranking high for “new york cupcake delivery” or “same-day cupcakes” (if you provide these things) might serve your needs much better. These keywords are going to be used more often by people ready to buy cupcakes now. And that’s what’s important for your business. You don’t need traffic to your page that is just going to press the “Back” button as soon as they get there. You need the right traffic, and so you need the right keywords.

SEO Designed for You and Your Needs

I’m not interested in giving you cookie-cutter SEO. I work with you to uncover your unique target audience and then design content that will bring that audience right to your doorstep. Good SEO is specific and thoughtful. There is no one solution for everyone. When you work with me, you get SEO Copywriting that will elevate your business in the searches that matter to your bottom line.

Ready to get started?