Nerotive Marketing Framework
In Order for Your Copy to Be Compelling, your business needs to invite your customer into a narrative or “Nerotive” as I like to call it.
I help my clients figure out how to frame their business and offerings by taking them through this 8 step process.
N- Name Your Character/Protagonist/Here - Who are you selling to?
E - Establish the conflict/problem/goal and Empathize - Express the pain point.
R - Raise the Stakes - Why are they having trouble finding what they’re looking for?
O - Orchestrate a mentor relationship - Your business can be the mentor. Notice your business is not the hero of the nerotive. You/your business helps your hero/customer get what they want.
T - Tell them the plan or process to get from where they are to where they need to be.
I - Invite them to action.
V - Villify the alternative - How much worse is their life like if they don’t take action?
E - End with more :) and $